SKAGIT MARKETING

content marketing, social media, organic search engine optimization

Facebook “Soy Mocha Please”

by Julie Burgmeier I’m working in my boutique feeling very tired from a late night of consulting work.  I decide I just need to put it out to the universe via cyberspace. I Facebook on Wednesday:  “can someone please bring me a double soy mocha? i’m SO TIRED!” Fast forward 4 days – Saturday.  I’m [...]

Strategic Planning for Social Media Marketing

by Jonathan Duckworth I walk into the EDASC (Economic Development Association of Skagit County) presentation room, not feeling too networkish,or networkey, and choose a chair in the back of the room.  I immediately get heckled by the event coordinators.  So I move closer to the podium, choosing instead, the desk with an overabundance of trail mix [...]

The Power of a Great Town

Intro by Julie Burgmeier    Article by  Roger Brooks Population about 800, La Conner Washington’s main industry is tourism along with agriculture and fisheries.  There are only 2 streets with commercial properties and no stoplights or speed limits over 25.   La Conner is on the Swinomish Channel which leads to the San Juan Islands, surrounded by intensely [...]

No Click with the Brick is no bueno

by Julie Burgmeier on OCTOBER 20, 2009 I opened a brick & click (children’s boutique storefront & e-commerce site) in the fall of 2005.  My intent was to have the brick open first and then the click.  However, as life sometimes doesn’t goes orderly, neither did this.  The remodeling of the retail space was taking [...]

Is twitter just icing on your content cake?

by Julie Burgmeier A colleague of mine mentioned that twitter is just the icing of the overall content strategy “cake”.  Icing?  Twitter and other social media networks take on several roles in your content plan. New channels for promoting your current content (content distribution).  Connects you with influencers & customers (networking) .  Many organizations already have robust [...]

The New Media Paradigm and the Relationships that come with it

by Julie Burgmeier I get asked often “Is print advertising dead?” or “How much of our ad budget should still be allocated to print?”  For my own brick & click (storefront and e-commer site), over the past 4 years I have dropped print advertising down to the bare minimum – yellow page ads.  If it wasn’t for [...]

Silver Surfers Wave 2

by Julie Burgmeier My class has decreased to 2 students.  Floyd & June.  They are the oldest of the original surfers with Floyd being born in 1915 and June in 1920.  This morning we focused on adding information to their Facebook profiles, took pictures for their profiles, and introduced Twitter.  They are both amazed at [...]

Do you have twitter power?

by Julie Burgmeier I purchased twitter power by Joel Comm because I wanted the power….or at least some twitter strength (power sounds too masculine for me – but makes for a great title).   By the title and the reviews on amazon, I figured this was going to be more than a how-to book.  To my surprise [...]

Silver Surfers

by Julie Burgmeier I headed out to La Conner Retirement Inn this morning with an agenda and an open mind.   What can be so hard about teaching seniors how to use facebook?  My mom is 77, and I taught her how to use facebook.  She has been using email for years, so picking up facebook [...]