I often get asked - How does this google organic SEO work? I'm never quite sure where to begin, but I love what Google created to share with the public just how search works. There isn't just one factor....there are over 200 factors Google takes into account when deciding where certain content falls into the search rankings. Next time I get asked the Google organic SEO question, I will be sure to show this awesome webpage Google provided. I summarized the content here with the information from Google - they break up how search works in three parts.