What Squirrels and Marketing Have In Common

I’ve been having a lot of fun lately watching the squirrels in our yard scurry to and fro. They run up a tree, down a tree, along the fence, down the fence, leap from one branch to another, then back to the fence, then back to the tree. Then they chase a buddy squirrel around the tree, along the fence and back up the tree. Then they stop for 15 seconds to catch their breath (I’d be wheezing if I were a squirrel!) … then off they go again.

Chi Content Marketing

I started running last summer and did what many first-time runners do – power run and overtrain.  I injured my calf and ended up hobbling over the finish line of my first triathlon.  So I’m at the library and stumble upon Chi Running – A Revolutionary Approach to Effortless, Injury-Free Running by Danny Dreyer.  Sounded [...]