Corporate Brands – Stand By Me

You’ve probably seen the Stand by Me video on YouTube by now – the one where street musicians from around the world each sing a part.  The video has over 15 million views and 17,000 plus comments. But it wasn’t produced by a major brand or media company.  It was made by a group of [...]

Think Vertical Storytelling – Think Web-Weaving

By Julie Burgmeier Carl Jung (26 July 1875 – 6 June 1961) was a Swiss psychiatrist, an influential thinker and the founder of analytical psychology -  aka Jungian psychology.  Jung believed that mythic stories, whether they were creation tales, legends, sagas  or fairy-tales, were wisdom stories.  He defined the stories as very dreamlike, a condensed perspective from the [...]