Entries by Julie Burgmeier

The Naked Brand

I expose myself to friends and family on Facebook daily.  I disclose my real emotions in the moment, share candid photos, and give honest opinions.  Facebook is a community which is built on trust and relationships.  Just as in your local community, if someone isn’t being themselves it’s usually obvious.  In the Facebook world your choices are to hide the […]

Southwest Airlines New Facebook Contest – Fans Fly Free With Some Turbulance (TO OTHER AIRLINES!)

I love to start my morning with a soy latte and Facebook.  The 10 plus farmers, artists and dreamers who meet at the local Rexville Grocery (small town hang-out) every morning feel the same way about their morning ritual.  Good friends…good coffee.  Facebook has become my morning community.  I can get together with my community of friends and family in […]

Think Vertical Storytelling – Think Web-Weaving

By Julie Burgmeier Carl Jung (26 July 1875 – 6 June 1961) was a Swiss psychiatrist, an influential thinker and the founder of analytical psychology –  aka Jungian psychology.  Jung believed that mythic stories, whether they were creation tales, legends, sagas  or fairy-tales, were wisdom stories.  He defined the stories as very dreamlike, a condensed perspective from the […]

Facebook “Soy Mocha Please”

by Julie Burgmeier I’m working in my boutique feeling very tired from a late night of consulting work.  I decide I just need to put it out to the universe via cyberspace. I Facebook on Wednesday:  “can someone please bring me a double soy mocha? i’m SO TIRED!” Fast forward 4 days – Saturday.  I’m […]

The Power of a Great Town

Intro by Julie Burgmeier    Article by  Roger Brooks Population about 800, La Conner Washington’s main industry is tourism along with agriculture and fisheries.  There are only 2 streets with commercial properties and no stoplights or speed limits over 25.   La Conner is on the Swinomish Channel which leads to the San Juan Islands, surrounded by intensely […]

Is twitter just icing on your content cake?

by Julie Burgmeier A colleague of mine mentioned that twitter is just the icing of the overall content strategy “cake”.  Icing?  Twitter and other social media networks take on several roles in your content plan. New channels for promoting your current content (content distribution). Connects you with influencers & customers (networking) . Many organizations already have robust […]

Silver Surfers Wave 2

by Julie Burgmeier My class has decreased to 2 students.  Floyd & June.  They are the oldest of the original surfers with Floyd being born in 1915 and June in 1920.  This morning we focused on adding information to their Facebook profiles, took pictures for their profiles, and introduced Twitter.  They are both amazed at […]

Do you have twitter power?

by Julie Burgmeier I purchased twitter power by Joel Comm because I wanted the power….or at least some twitter strength (power sounds too masculine for me – but makes for a great title).   By the title and the reviews on amazon, I figured this was going to be more than a how-to book.  To my surprise […]