Entries by Julie Burgmeier

Southwest Airlines New Facebook Contest – Fans Fly Free With Some Turbulance (TO OTHER AIRLINES!)

I love to start my morning with a soy latte and Facebook.  The 10 plus farmers, artists and dreamers who meet at the local Rexville Grocery (small town hang-out) every morning feel the same way about their morning ritual.  Good friends…good coffee.  Facebook has become my morning community.  I can get together with my community of friends and family in […]

Brand Awareness and the Pink Glove Dance

I received an e-mail today from my sister-in-law to check out the Pink Glove Dance video on YouTube.   Obviously a couple of other people spread the word as there have been 3,063,623 views just three weeks after the pink glove dance was uploaded.   Now is the season to use uplifting, heartwarming, and inspiring videos to get your message […]

Facebook Announces 350 Million Users in Just 5 Years

Mark Zuckerberg, founder of Facebook, announced via an “open letter” banner at the top of every single users Facebook feed at 6:23 PM yesterday (December 1st) the big 350 million Facebook milestone.  The letter’s purpose was to announce the elimination of regional networks (such as China) so there can be  better privacy control.  What does […]

Soy Mocha Please – Facebook & Community

By Julie Burgmeier La Crema Coffee Facebook posting from yesterday:  Offering $2.00 16oz Any Flavor drinks for the rest of the day 🙂 and just for a special someone soy mocha’s are $1.00 for a TALL. Boy did that get MY attention!  And what perfect timing.  I was getting ready to run my ballot to the […]

Think Vertical Storytelling – Think Web-Weaving

By Julie Burgmeier Carl Jung (26 July 1875 – 6 June 1961) was a Swiss psychiatrist, an influential thinker and the founder of analytical psychology –  aka Jungian psychology.  Jung believed that mythic stories, whether they were creation tales, legends, sagas  or fairy-tales, were wisdom stories.  He defined the stories as very dreamlike, a condensed perspective from the […]

Facebook “Soy Mocha Please”

by Julie Burgmeier I’m working in my boutique feeling very tired from a late night of consulting work.  I decide I just need to put it out to the universe via cyberspace. I Facebook on Wednesday:  “can someone please bring me a double soy mocha? i’m SO TIRED!” Fast forward 4 days – Saturday.  I’m […]

Strategic Planning for Social Media Marketing

I walk into the EDASC (Economic Development Association of Skagit County) presentation room, not feeling too networkish,or networkey, and choose a chair in the back of the room.  I immediately get heckled by the event coordinators.  So I move closer to the podium, choosing instead, the desk with an overabundance of trail mix packages.  Then […]

The Power of a Great Town

Intro by Julie Burgmeier    Article by  Roger Brooks Population about 800, La Conner Washington’s main industry is tourism along with agriculture and fisheries.  There are only 2 streets with commercial properties and no stoplights or speed limits over 25.   La Conner is on the Swinomish Channel which leads to the San Juan Islands, surrounded by intensely […]

No Click with the Brick is no bueno

by Julie Burgmeier on OCTOBER 20, 2009 I opened a brick & click (children’s boutique storefront & e-commerce site) in the fall of 2005.  My intent was to have the brick open first and then the click.  However, as life sometimes doesn’t goes orderly, neither did this.  The remodeling of the retail space was taking […]

Is twitter just icing on your content cake?

by Julie Burgmeier A colleague of mine mentioned that twitter is just the icing of the overall content strategy “cake”.  Icing?  Twitter and other social media networks take on several roles in your content plan. New channels for promoting your current content (content distribution).  Connects you with influencers & customers (networking) .  Many organizations already have robust […]

Silver Surfers Wave 2

by Julie Burgmeier My class has decreased to 2 students.  Floyd & June.  They are the oldest of the original surfers with Floyd being born in 1915 and June in 1920.  This morning we focused on adding information to their Facebook profiles, took pictures for their profiles, and introduced Twitter.  They are both amazed at […]

Do you have twitter power?

by Julie Burgmeier I purchased twitter power by Joel Comm because I wanted the power….or at least some twitter strength (power sounds too masculine for me – but makes for a great title).   By the title and the reviews on amazon, I figured this was going to be more than a how-to book.  To my surprise […]

Silver Surfers

by Julie Burgmeier I headed out to La Conner Retirement Inn this morning with an agenda and an open mind.   What can be so hard about teaching seniors how to use facebook?  My mom is 77, and I taught her how to use facebook.  She has been using email for years, so picking up facebook […]